Judging from the enthusiastic crowd at last Thursday's grand opening of the first Pinkberry location in Canada, it was definitely frozen yogurt everyone was screaming for and not ice cream. Founded in 2005 and hailing from LA, the cult favourite dessert chain has finally made its way across the 49th parallel and set up shop in Park Royal Village, West Vancouver. When I arrived at the VIP party, the lineup to sample Pinkberry's fare was already hours long.
What sets Pinkberry apart from similar frozen yogurt chains? They offer the freshest fruit toppings and a wide variety of fun flavours. Besides the popular half tart, half sweet Original flavour, they also have an assortment of seasonal ones. I had a chance to try the pomegranate froyo topped with fresh blueberries, raspberries and mochi. The raspberries were plump and juicy, not tart or overripe, while the pomegranate frozen yogurt tasted fruity but not too sweet--just the way I like it.
Okay, there's a possibility that not all of the people who showed up were dessert aficionados. Some of them might have been screaming for Cory Monteith of Glee fame, who was performing there with his band, Bonnie Dune.
Glee celebrity sightings aside, the Pinkberry party was a wonderful chance to see familiar faces and meet new ones.
Thanks to Pinkberry and Lisa Kwong of Tara Parker Tait PR for inviting me to the opening party! I had a wonderful time.