Before I begin my series of reviews of Eco Fashion Week shows this week, I want to get on my soap box and gripe a bit. You see, I've attended EFW (and eco designer shows) for a few seasons now, and after having seen the good and bad of green fashion, I have to say: I wish eco fashion wasn't so obviously "eco." Casual-to-a-fault hoodies and yoga pants; ill-fitting, drab-coloured garments; clashing outfits that look like they were patched together from the contents of a grandmother's sewing bin--these are all eco fashion clichés that make the average, fashion-conscious consumer shudder and want to shop at conventional stores instead of doing their part to help the environment. Is it impossible to design clothes that are trend-conscious and sustainably made, that prioritize fashion-forward design as much as the environment? As it turns out, no. So for this season's EFW coverage, I'm only focusing on the shows I saw which meet such criteria.
Founded in 2011 and made entirely in Quebec, designer Lise-Marie Cayer's Voyou line is all about combining comfort with a contemporary, urban sensibility. Her clothes are meant for active Canadian men and women with busy lifestyles. Although "Voyou" translates to "thug" or "hoodlum" in French, there was no note of rebelliousness in Cayer's spring/summer 2013 offerings for women. Rather, her sorbet-hued eyelet sundresses and pastel stripes were sugar and spice and everything nice. My favourite piece: a throw-on-and-go chambray dress, so perfect for summer.
Photos by Wayne Mah.