F As In Frank Grand Opening

F As In Frank celebrated the grand opening of its Vancouver flagship store on Main and Broadway last Friday. Champagne and beer flowed all night long as shoppers, guests, and well-wishers browsed the store. Clothing racks filled with one-of-a-kind vintage finds hung from the ceiling: the racks, made out of metal tubes suspended by cables, had been pulled up to make room for revels.

The modular racks and colourful clothes overhead weren't the only eye-catching distractions inside, though. Offbeat decor details graced the spacious store wherever I looked: birch log pillars (a signature touch carried over from F As In Frank's first store in Whistler); colourful murals and antler door handles decorating the dressing rooms; old school boom boxes stacked in the storefront window; and a fully functional Mortal Kombat arcade game. Remembering the kitschy sunglasses from our '80s photo shoot, I was pleased to see a whole wall of fun shades for around $20 a pop.

Owners Jesse and Drew Heifetz

F As In Frank is surely a labour of love for owners and Ontario natives Drew and Jesse Heifetz. The brothers have been collecting vintage clothing since they were kids and were inspired by their father's love of '60s clothing. Their pursuit of all things vintage takes them around the globe and yields pieces from the 1900s to the 1990s. Particularly impressive is F As In Frank's collection of outerwear, which ranges from utilitarian denim jackets worn by workers to embroidered silk bombers from Japan, hippie jackets, and 1950s motorcycle jackets (think James Dean).

The day before F As In Frank opened its doors, news about Michael Jackson's death broke. Drew and Jesse put together this display as a tribute to the King of Pop.

Most pieces in-store are less than $50 and unlike anything else you'll find in Vancouver, so hop to it and venture down to Main and Broadway to browse this veritable treasure trove of vintage goodness!

This post also appears on Stylefinds.


  1. wow! the fitting rooms look very beautiful!.... I´m sure the store has a lot of interesting stuff, i wish i could visit!

    thanks for adding me to your blogroll


    have a wonderful day!

  2. So fun! Makes me want to shop!


  3. cutest dressing room doors. cute! cute cute!

    have a great day!

  4. Looks like a sweet store, I really want to check it out now!

  5. I would love to check that store out! Cool!

  6. I am unabashedly STEALING their dressing room idea for my closet. LOVE IT!

  7. Now I know who to ask where to shop when I come to Vancouver...loL:)


  8. Looks like a great store! Love the fact that they sell more unique clothing. Looks like a cool place to shop!

  9. That place looks a lot like my version of heaven ...


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