Eco Fashion Week Fall/Winter 2012: SVENSK

Think bow-crazed Blair Waldorf meets Swedish hipster, and you pretty much sum up the aesthetic of emerging Swedish knitwear label SVENSK in a nutshell. Founded by Diana Svensk in 2008, the line's humble origins lay in the knit hats that Svensk used to make for friends and family as a teenager. One of her girlish chapeaux caught the eye of a store who placed a large order. Realizing she was on to something, Svensk founded her eponymous label, expanding her offerings to mittens, cardigans, socks, scarves, and sweater dresses.

Made from 100% alpaca wool, SVENSK's fall/winter 2012 collection was sweet, cozy, and unabashedly whimsical. The simplistic palette of grey, red, pink, black, and navy blue underlined the half-preppy, half-hipster aesthetic. Myriad bows fluttered on cardigans and scarves, or from the tops of mittens and socks, like dozens of knit butterflies. A tiered gray poncho, and scarf and sweater dress set with trompe l'oeil hearts, deviated from the bow-adorned norm. Knitwear aside, SVENSK also showed a small handful of tailored wool coats and print dresses.

My favourite piece in the show was the short-sleeved peplum sweater: so on-trend and wearable, and let's face it, just plain adorable.

All photos in this post by Wayne Mah.

P.S. Add a touch of green to your beauty routine by winning a prize pack from Weleda. But you better hurry up and enter: the giveaway closes this Friday.


  1. That subtle peplum silhouette on the last shirt is amazing - so cute! Personally, I think EFW is a way better identifier for Vancouver fashion than VFW...I've seen so many beautiful pieces come out of EFW!

    Oh ps flying a bit by the seat of my pants in trying to get this together but if you're free Friday night I'm going to be at Havana's on Commercial for a little goodbye before I head to TO! Let me know if you can stop by!

    Alex xoxo

    1. I don't think I'll be able to make it, but all the best in TO!

  2. Thats looks very cool,i would love to buy one of them.Thanks for sharing the post.
    eco-adventure tour

  3. Ooh some really cute things in this show. Sad I missed it.

  4. I love this post Lisa!! Thanks for emailing me about it. Let me know if I can do anything for you X Diana, from Stockholm


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