Almay Spring/Summer 2013 Preview

Sorry for the surprise hiatus last week! An unexpected bout of sickness and unusually busy evenings (hello, strata AGM) took over my life. Amidst the craziness though, I did manage to check out the Almay spring/summer 2013 preview. Almay invited media, bloggers, and their plus ones to Patisserie Fur Elise, an adorable pastry shop in Yaletown, to get playfully pretty. An afternoon of pastries, tea, and learning about Almay's new product launches and developments followed.

Kate Hudson & Goldie Hawn: This Mother's Day, Almay ambassador Kate Hudson teamed up with her mother Goldie Hawn for a special video sharing beauty memories and cherished mother-daughter moments. See the result (and find out what products were used in each actress's look) here.

Intense eye colours: Almay's intense i-color collections--designed to bring out each woman's unique eye colour--are expanding with new products and colours. The bold nudes eyeshadow palettes enhance eyes with subtle yet noticeable touches of colour. Tinted volumizing mascara and creamy liners finish off the look.

New eye makeup removers: I'm a huge fan of Almay's makeup remover pads for taking off eye makeup and stubborn lip colours: effective, great value, and so convenient. Look for three new makeup removers available starting June. The Lash Care Gentle Eye Makeup Remover Pads nourish lashes, while the Soothing & Depuffing Gentle Eye Makeup Remover Pads soothe eyes with a blend of chamomile, cucumber and caffeine. The Longwear & Waterproof Gentle Eye Makeup Remover sweeps away stubborn formulas and moisturizes sans oil.

Soft, glossy lips: Check out the colours of Almay's new Color + Care Liquid Lip Balms--so vibrant and fun! The ultra-moisturizing formula (containing avocado oil and vitamin E) delivers surprisingly pigmented, creamy, glossy colour, and it smells like dessert to boot. Available July 2013.

Smart shade: Almays ever popular Smart Shade line of colour pigment-adjusting makeup is launching a new CC cream. Exciting! The Smart Shade CC Cream is one of the first CC creams to launch in North America at the drugstore level, and the most accessibly priced. Hyaluronic and salicylic acids mean the formula (which comes in 3 shades) will plump and clarify skin, all while evening out skin tone and hydrating. Available June.


  1. Oh, dear .. I have to say that those almay make up remover pads are - awful! I mean they do the job, but ugh, the burning and stinging! Luckily, I just bough a small sample that wasn't too heartbreaking to toss :-P


    1. Sorry to hear you had a bad experience with them! I'm really liking mine.


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