As far as drugstore mascaras go, few rival the perfection of Cover Girl Lash Blast Volume or Lash Blast Length. I've long raved about their volumizing and lengthening properties, clump-free application, all-day smudge-free formula (even on oily lids like mine!), and ability to come off at night with just a bit of warm water. Cover Girl has since launched a multitude of new mascaras, often with mixed results. Their latest, the much-hyped Cover Girl Full Lash Bloom Mascara ($9.49 at London Drugs), is one of the ones that seems to have missed the mark.
The key differences to note with Full Lash Bloom: the packaging (so adorably girly! so pink!); and the beeswax-based formula, which promises soft, flexible, flake-free lashes that look natural and voluminous and not at all brittle. Otherwise there are a lot of similarities with Cover Girl's existing mascaras, including the flexible polymer brush (love how it gives lashes clump-free definition) and the fat tube and handle.
Performance-wise, Full Lash Bloom definitely fell short of its predecessors. The mascara gave me some definition but no noticeable length or volume. And although it didn't flake, my upper lashes did leave dark half-moon smudges under my eyes after the 4-hour mark that were almost impossible to remove without eye makeup remover. I suspect the smudges might be happening because the beeswax in the mascara warms up and "melts" as the day progresses. I'd give this one a pass overall.
Has anyone else tried Full Lash Bloom? What do you think?
Disclosure: I am a #BeautyUnited blogger. As part of my affiliation with this group I receive products and special access to P&G events. The opinions on this blog are my own.