The Grey Gardens-inspired installation
Lola Home and Apparel has been a mainstay of Yaletown's retail scene for the last nine years. This year though, owner Christina McDaniel made the radical decision to move Lola from Yaletown to the lobby of the historic Sun Tower (510 Beatty St.). "For me, this move is the first step in a journey that will see Lola taking concept boutique retailing to new heights over the next decade," says McDaniel. I got to see Lola's spin on concept boutique retailing for myself at their media launch party last week.
Owner Christina McDaniel with a model wearing one of Jason Matlo's dresses
Lola's new home exudes heritage charm but maintains the airiness of modern interior design. The increased square footage gives it ample room to grow in the next decade. In the meantime, Lola can take advantage of the bigger space to create amazing installations, such as the Grey Gardens-inspired one that greeted guests while the documentary played on a projection screen in the background.
New space, same Lola. It's still a lovingly curated boutique full of rare finds that lives up to its tagline of "French whimsy meets English eccentricity." Jason Matlo dresses, Burberry baby gear and other stylish toddler clothes, Tocca fragrances, sparkly accessories, and tunic frocks from Danish label Rutzou are just some of the treasures you'll find in-store.
Speaking of Jason Matlo, a sneak peek of his spring/summer 2011 collection was on display in the hallway.
Thanks to Lola for the invitation to the lovely event.