Billboards and lookbook images have been plastered all over town for months now, and after a lot of anticipation, the Joe Fresh flagship store at 540 Granville St. finally opened on Wednesday. On Saturday they celebrated the opening with a huge street concert followed by a VIP party at night.
I'm almost embarassed to admit that the party was my third time in the store. On Thursday (the second day the store was open), I did a walk-through and came out with trouser socks, then returned later that night and got a pair of black motorcycle boots that reminded me of Frye boots. Fans of Joseph Mimran's line of affordably priced clothing and accessories won't be disappointed. Tees, tights, and cardigans in a variety of colours are available, yes, but so are on-trend items such as skinny cargos, faux fur jackets, embellished tees, and skinny patent belts. The price points will also gladden the hearts of fashionistas on a budget. For example, leather boots and silk tunic tops are available for under $100, the skinny belts are $6, and tights are only $5 a pair.
I always say it's a good party when you forget to take photos, and true to form I only have a handful from Saturday evening.
The store was packed with media and fashion industry insiders. Among the guests present were Lisa Tant from Flare magazine, model Irina Lazareanu, and Joseph Mimran himself...
...whom I just had to ask for a photo. He was very gracious.
So, since this is an outfit post, I bet you're wondering what's underneath the teal Togs coat, aren't you?
- Lace top and black pencil skirt (CiCi)
- White cami (Zara)
- Black tights (Dynamite)
- Necklace (Forever 21)
- Heels (Prada)
- Purse (vintage, Saks Fifth Avenue)
I considered wearing the Joe Fresh motorcycle boots to the party, but I hadn't sprayed them with stain repellant yet (which I always do with new leather and suede shoes). Instead I took advantage of the sunny but chilly weather and wore the Prada suede booties I bought in New York. You'll hear more about both pairs of shoes in the vlogs slated to appear on my blog later this month!